Business cards are an integral part of any business. You cannot afford to not have these small, yet very effective, printed items in your wallet wherever you go.
The great news about cheap business cards is that they don’t have to look cheap. Paying careful attention to the design and quality of paper will ensure that the most affordable printed materials look expensive, adding credibility to your business.
Customers will quickly notice if you hand them a card which is thin and poorly designed, giving the impression you printed them at home on your home printer. Rather spend a little money and ensure you get high quality cards for an affordable price.
Paper quality is essential when choosing this type of item. The higher the paper number, the better quality you will receive. Ideally you want at least two hundred gram paper to provide you with a strong and durable card you can hand out with pride.
Quantity is as important as quality. What most people don’t realise is that printing a higher volume can result in cheap business cards printed to the highest quality. When printing smaller volumes, print shops will use their digital printers, which are slightly more expensive, but on higher volumes they turn to their litho printers, which are an affordable solution.
Ensure you check with your print shop regarding print prices on the quantity of cheap business cards they provide, in many cases you will be able to purchase five hundred cards for slightly more than one hundred, which is definitely more affordable and worthwhile in the long run.
Most print shops will also offer you a design service, but you can save money by creating your own design, if you are comfortable with the computer software. Creating your own design according to the specifications given to you enables you to email or drop off your design and they will print it for you.
When buying cheap business cards take the overall design into consideration. This may sound obvious, but you want your card to stand out and make a statement. A clever logo, slogan and clear writing make all the difference when handing a card out to customers.
Every cheap business card should have the company name with a logo or slogan which explains exactly what services or products your company provides. The card should also clearly state your name, position in the company and contact information. Always pay careful attention to the font you use when designing cheap business cards, ensuring your customers can read the contact information and won’t throw the card away because it’s impossible to read.
Don’t choose the first print shop you see that offers you an affordable printing solution. It’s advisable to do your homework, get to see what the company provides in terms of their services. Do they offer other printing solutions? What is their reputability like? What do their customers say about their services?
Another good idea is to ensure the company you choose offers urgent print jobs. There will be times when you suddenly realise you need cards in a hurry and you require their urgent services. Some companies will take a few days on a normal print run, but can push your job to the front of the queue so you can have it the next day.
Remember to always carry your printed items with you in your wallet or bag, this enables you to hand them out on a moment’s notice and is a great and affordable advertising opportunity for you and your business.